adidas was founded in 1949 and is headquartered in Herzogenaurach, Germany. As a leading company in the global sporting goods industry, it owns two core brands, Adidas and Reebok.
In 1997, adidas registered and established a wholly-owned subsidiary in China. The Greater China region is headquartered in Shanghai, with offices in Beijing, Guangzhou and Chengdu, and distribution centers in Suzhou and Tianjin.
2017 is the second year that adidas has implemented the 2020 Greater China "Innovation" strategy. In the process of China's development, it has continuously launched high-quality products, provided a rich and attractive store experience, initiated innovative and interesting promotion activities, and perfected The convenient retail network has helped adidas strengthen its leading position in key categories.
In 2018, adidas will continue this good momentum of development and move towards the goal of the best sports brand in China in 2020.
In China, the adidas brand provides innovative and professional sports performance products and sports fashion products for Chinese professional athletes and sports enthusiasts with adidas Sport Performance, Originals and NEO.
At present, the number of Adidas stores has exceeded 10,000, and its products are sold in nearly 1,200 cities across the country. At the same time, there are women's stores, Sportswear Collective brand comprehensive experience stores, outdoor stores, football stores, basketball stores, children's stores, and footwear. Specialized specialty stores such as franchised stores have emerged, which has also promoted adidas to become one of the hottest and most iconic brands in the Chinese market.
While adidas is developing its own enterprise, it actively fulfills its social responsibilities and participates in and supports the development of national sports. Adidas is a partner of the Chinese Women's Volleyball Team, the Shanghai Half Marathon and the Beijing Marathon.
Since 2015, adidas has established a long-term cooperation with the Ministry of Education to further promote the development of campus football and youth sports in China, and provide football information, professional courses and necessary equipment support for school regular physical education and national campus football teacher training.