Mixmind Art & Design Co., Ltd
Founded in 1996, believing the value of creativity, it endeavors to transform the originality into the intellectual clothing and a contemporary lifestyle. EXCEPTION de MIXMIND, established in 1996, is now one of China’s longest-established, most successful art and fashion labels. Firmly rooted in the belief that women have no flaws but unique particularities, and clothing is a means by which she can express her own preferences and taste, the brand presents the contemporary Chinese woman who is independent and loves life, driven by the pursuit of spiritual freedom. It has successfully established itself as a unique lifestyle label rooted in Oriental philosophy, with much recognition and a loyal following at home and abroad.
In 2011, the pilot collection of menswear EXCEPTIONMEN, it augments the voice of Chinese aesthetics and continues to experiment and explore all possibilities in regards to clothing, culture, lifestyle and art.