HUGO Menswear presents sharp cuts and clean designs that stand outside of the status quo. With tailoring at its core and a strong casual influence, HUGO questions the established notions of menswear to create clothing for those who lead rather than follow.The HUGO man’s only rule when it comes to style: being his authentic self and nothing else.
The HUGO Womenswear collection offers styles filled with bold attitude, ranging from modern tailoring to life-of-the party dresses and casualwear. There are no rules. Everything can be mixed with everything.The HUGO woman sees fashion as a form of self-expression and understands the transformative power of clothing.
Hugo Boss, a German luxury fashion house founded in 1924, creates collections for men, women and children, in addition to eyewear, watches, fragrances and accessories. The brand’s signature is beautifully cut, elegant business wear and wearable, everyday luxury, all crafted with quality fabrics. Hugo Boss consists of a number of lines, which collectively offer a comprehensive range of styles from formalwear to sportswear.