IRO Paris has been found in 2005. This is the story of two brothers Arik and Laurent who seized the opportunity to turn their name in New York and Paris. IRO is an anagram of the French word for king, it delicately integrates French romantic and American rock elements in the international markets. Driven by the desire, the founders build a simple and strong wardrobe, to sublimate everyday the cool girl, confident, unique, nonchalant but always true to herself. Since 2005, IRO Paris has encompassed over 30 nations, opened more than 70 stores and 600 points of sale worldwide.
“I’m more about giving a chance to the real people because they have an interesting story to tell.” ——Arik & Laurent Bitton